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Trendy café opens new horizons
for nonprofit trainer in Bronx
Serving a potentially lucrative
niche
By Shira J. Boss
The gourmet cafe with its blond wood stools, grilled
portobello mushroom sandwiches and three-tiered display
of hand-wrapped dessert bars seems slightly out of
place on Metropolitan Avenue in the gritty Parkchester
section of the Bronx.
But Urban Horizons Cafe is hardly an ordinary business.
It is the for-profit arm of Urban Horizons Food Co.
Opened in January, the eatery is the newest wrinkle
in UHFC's innovative experiment to prepare inner-city
people to take on skilled jobs. In the process, the
group is also helping ease the chronic shortage of
trained labor for the city's small food companies
and restaurants.
Since its founding four years ago, UHFC-an offshoot
of the Women's Housing and Economic Development Corp.,
a Bronx-based nonprofit-has trained dozens of inner-city
residents. The new cafe has two missions: to give
people food industry experience, and hopefully to
soon generate income.
"UHFC is a business, a high-end catering company
and cafe with a highly skilled professional staff,"
says Nancy Biberman, president and co-founder of WHEDCO.
"Because of the training aspect, our internal costs
are higher. But our prices have to be competitive."
As a result, the cafe is running at a loss. Half
of its operating funds flow from its parent. Ms. Biberman
is counting on the cafe to become profitable next
year.
Students have their plates full
The cafe's food comes from a 4,000-square-foot kitchen
and bakery at WHEDCO's headquarters in the South Bronx.
There, 30 students at a time spend half their day
in the classroom and the other half on the job, turning
out gourmet fare such as wasabi-dusted seared tuna
and soybean spanakopita, for a wide variety of clients.
Since the workers are rank beginners, not only in
the kitchen but in many cases in the workforce, they
are supervised by a nearly equal number of professional
chefs-a costly necessity. UHFC director Jill Rose
was formerly a pastry chef at Aureole and Lespinasse.
She and other teachers were trained at the prestigious
Culinary Institute of America in Hyde Park, N.Y.
Because it is a classroom, not an assembly line,
UHFC's kitchen is slow. A fair bit of food never makes
it out the door. That waste also drives up costs.
For a while, UHFC was spending 70% of its budget on
ingredients. That figure has been slashed to around
30%, which is close to the industry standard.
"The goal here is to be self-sufficient. We're trending
in the right direction, but it needs to happen faster,"
Ms. Biberman says. Revenues for the first half of
the year were $250,000, which is 65% more than UHFC
earned during the same period last year. "We have
the physical and staff capacity to handle two to three
times the amount of orders that we're getting now,"
she says.
It costs an estimated $18,000 to train a student
during the six-month program. Each student pays only
$245 in tuition, which includes a knife set, uniforms
and textbooks. To make up for that huge gap, UHFC
relies on its sales revenue, as well as grants and
public funding for job training.
Places at the table
The program has a 97% placement rate for the half
of its students who make it all the way through. Graduates
start in entry-level jobs paying about $7 per hour.
They are employed at top food establishments like
Restaurant Associates' eateries, Amy's Bread bakery
and Tabla restaurant. Two alums are working in the
Parkchester cafe.
In addition to supplying the cafe, UHFC's kitchen
has contracts to provide sandwiches and baked goods
to clients like the Carlyle Hotel and the cafeterias
at Columbia University.
UHFC also has an active catering business. Customers
range from Christie's auction house to Polo Ralph
Lauren, not to mention an increasing number of people
holding backyard barbecues in the Hamptons. "We're
very competitive with any of the top-notch catering
companies," insists Ms. Rose.
Copyright 2001, Crain Communications, Inc
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